For Canadians as well as people around the world, the Red Cross has long been synonymous with help, hope and comfort in time of emergency. Whether during flooding in eastern Canada, forest fires in the western part of the country, humanitarian crises resulting from wars in other areas of the globe, or natural disasters such as earthquakes, hurricanes or the COVID-19 epidemic, the Red Cross is always on the front lines offering assistance and relief.
Red Cross volunteers and staff make up a huge network in every Canadian province and territory that can be mobilized at any moment to provide the people affected by an emergency situation with the basic essentials (comfort, food and shelter, new clothing, personal care kits) for the time it takes for them to get back on their feet and rebuild their lives, which may involve months, if not years. The Red Cross also sees to it that those receiving help and their communities will be better prepared to handle future crises by promoting the strengthening of their resilience.
Being ready for the next big disaster is not just a matter for the Red Cross. It’s a matter for households, businesses, and industry leaders. That’s why Power Corporation has become a member Disaster Response Alliance of the Red Cross that brings together forward-thinking organizations to ensure Canadian families and communities can overcome tomorrow’s disaster by preparing today. This alliance helps our communities get back on their feet as soon as possible. Power Corporation is proud to support the Red Cross as a key partner enabling it to provide, right from the outset of an emergency, help to those who need it most, when they need it most.
The number of major Canadian disasters or emergencies responded to in 2019-2020
people were helped in 2019-2020 thanks to the support of over 11,900 volunteers
interventions helped over 25,000 individuals across Québec in 2019–2020