JA Canada

  • Junior Achievement Learning Programs are designed for youth in elementary, middle and high school.
  • Engaging students with technology by introducing expert-led interactive platforms in the classroom.
  • Rounding out the student experience with world class volunteerism from the local corporate community.


239,000 students reached annually 

9,536 programs delivered

12,500 dedicated volunteers who gave 189,855 hours of their time in 2015-2016

To inspire and prepare young people to succeed in a global economy

JA Canada, formerly known as Junior Achievement of Canada, is the country’s largest youth business education organization and is dedicated to inspiring and preparing young people to succeed in the global economy. The organization is a proud member of JA Worldwide, one of the largest global NGOs with a network of over 100 countries. The JA global network is powered by over 400,000 volunteers and mentors who reach 10 million students annually.

Offering programs in the areas of financial literacy, work readiness and entrepreneurship, JA Canada strives to help students make informed and knowledgeable financial decisions, develop career plans, and express their innovative spirit. In 2016, more than 248,000 young Canadians were impacted by more than 13,000 committed business mentors who shared their real world expertise as they delivered JA programs such as Dollars with Sense, Economics for Success, and Company Program. To date, over four million Canadian youth have participated in JA programs, free of charge.

As a registered charity, JA Canada is funded by generous donors who provide the organization with critical funding needed to develop and deliver programs, train volunteers, and offer scholarships to Canada’s future leaders. With their continued support, JA Canada plans to expand its programs to reach one million Canadian students per year by 2020. JA programs focus on three pillars:

Financial Literacy

Achievers save more, borrow less, and do better financially than the average Canadian. By building youth’s knowledge at an early age, JA prepares them to make sound financial decisions throughout their lives. JA empowers students, starting in elementary school, to make smart, lifelong financial choices. Through its financial literacy programs, students learn how to create and manage money, developing skills in areas such as budgeting, investing and creating financial plans.

Work Readiness

JA Achievers are more likely to stay in school and earn more than students who don’t participate in its programs. JA’s work readiness programs give students invaluable career-building skills that they can use throughout their lives. Students learn how to communicate, network, interview for jobs, and collaborate with diverse groups of people to achieve common goals.


JA graduates are more likely to launch their own business, leading to job creation and direct impact on the Canadian economy. JA accelerates growth and cultivates youth spirit by providing the experience and expertise needed to become Canada’s future successful entrepreneurs. In JA entrepreneurship programs, students gain first-hand experience in running a successful business. They learn how to create business plans, innovate, manage teams and take a new product to market.

“The priorities of JA Canada fit perfectly with our own corporate values, given that many of our investments are in the financial services sector,” says Paul Desmarais, Jr., Chairman and Co-Chief Executive Officer of Power Corporation. “We have long been advocates of financial literacy and we believe JA Canada’s focus on youth is helping improve the financial literacy of future generations.”

In 2014, Junior Achievement of Manitoba inducted Jim Burns, former Deputy Chairman and current Director Emeritus of Power Corporation, into the Junior Achievement Manitoba Business Hall of Fame.

We have long been advocates of financial literacy and we believe JA Canada's focus on youth is helping improve the financial literacy of future generations.
Paul Desmarais, Jr.
Chairman and Co-CEO
Power Corporation of Canada


See videos from JA Canada on YouTube.